Published by: Shamma Al Marri
Published on: December 29th, 2016
As many know, japan is one of the countries that depend on producing, manufacturing and selling them to the ones who demand, or in other words exporting them to other countries. These manufacturing companies and industries vary from producing automobiles, electronics or even processed food. Of course, these companies and factories depend on raw goods from other countries such as fuel.
Manufacturing in japan
Car companies such as Toyota and Nissan, are Japanese based and are some of the most effective companies there. Japan had a great successful journey in producing automobiles as by 1991 they produced 9.7 million, that is 4.3 million more than America produced that year. cars and motorcycles, earning the label “the largest producer in the world” making the automobile production the main part of Japanese exports. This encouraged more entrepreneurs to field in the manufacturing and the production of cars.
Well, known electronics companies such as Sony, canon, and Nikon are one of the many Japanese-based successful companies. After the second world war, many industries that produced weapons then had turned into the electronics field and started producing demanded electronics such as cameras and lenses.
Their products were known for their outstanding quality and strength. Hence, the advancement of Japanese electronics are known worldwide.
After the production of automobiles and electronics, the food industries come next among the industries that aided the economy. Being ranked the third among manufacturing industries, the food industry plays a huge role in japan; producing a ray of different products ranging from traditional food like soy sauce to multi-cultural products such as meat.
Because of Japanese’s individual’s tendency of dining alone, a new form of products emerged and caused a slight growth. Pre cooked products were introduced in the 1980s aimed at smaller families.
Consumers in japan
Japan’s market has been unstable ever since the second world war ended, this affected the Japanese consumers negatively. Japanese consumers are changing intensely making it more challenging for their companies and producers.
Nowadays, the Japanese have changed dramatically when it comes to consuming, it seems that they are no longer interested in cheap products, and are willing to pay for the best quality products; many of them are buying in bulks, despite their living status.
This change seems to be going strong, regardless of the economic recoveries. The main cause of this is the rising of a less materialistic generation and easy access to the new digital gadgets.
The Japanese consumers are changing in four main ways, searching for quality being the first. Japanese consumers no longer look for costly products like before, this leads companies to lower price, these luxury-goods companies are facing a decline in consumption and sales. However, private-label products are well in demand lately in demand and economists expect the sales of the private-label to grow. Spending more time at home is another reason that contributes to this change, the Japanese are now spending more time at home surfing the internet, watching television and ordering takeaway. Another way, is buying products differently or in other words online shopping.
One of the biggest and largest consumer market is defiantly changing, but is it changing to the good or to the bad?